Brighten Up Your Winter with the Color of the Year!
Each year Pantone, known as the global authority on all things color, releases their pick for the color of the year. The choice is meant to act as a trendsetter and inspiration for fashion, marketing, design, and other color saturated industries in the year to come.
For 2023, Pantone chose a bold, bright, energetic color for the year – Viva Magenta. They want the color to provoke feelings of strength, power, and a connectedness to nature. The tone originated from a carmine dye produced by the cochineal beetle, linking us to the exquisite elegance of nature, herself.
If you’re anything like me, you see a swatch of Viva Magenta and think, “how in the world am I going to incorporate this bright, red color into my life of neutrals and greiges?!” The genius of the color is it pairs beautifully with both warm and cool palettes, so we are left with an abundance of options to spice up our life with Viva Magenta!
Here are just a few ways to brighten up your 2023 with Pantone’s color of the year:
Add a splash of color to a monochromatic palette.
Update your powder room with a bold wallpaper. Half baths are the perfect place to try out funky design!
Don’t be afraid to mix and match patterns and finishes!
Find smaller pieces you can integrate into a neutral motif, such as vases, candles, or throw pillows.
Love to cook? Add some color to your kitchen and enjoy the temporary beauty of Viva Magenta on your stovetop, with the safety of being able to tuck away the pan and pot when you’re finished.
In the end, you can always start small and add a cute coffee mug to your collection and call it a day! Design is meant for you to enjoy, so do what feels good and beautiful to you!