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Top Reasons to Stage Your Home
Right now, the number of homes on the market are at a record high. Competition is high and buyers have very high expectations. Successful agents know that one of the keys to a sale is professional home staging. Leaving your home in an “as is” condition will help sell the competition.

Ninety-one percent of real estate agents recommend staging a home for sale, showed a survey last year of 2,000 real estate agents. The survey was conducted by HomeGain.com, an Emeryville, CA based Web site for real estate agents, homeowners and home buyers.

Most buyers preview homes online. An empty or cluttered home doesn’t usually make the cut, they will never get to your front door. A staged home photographs better and appeals to a broader range of buyers, thus bringing more traffic through your home.

Another HomeGain.com survey of 4,000 agents conducted in August of 2007 revealed that about 48 percent of participants believe staging a home increases its value by more than $5,000.

If you cannot see objectively, you cannot package effectively. Have a home staging professional get your home into its most advantageous condition for showing. Home Staging and Redesign of MN can manage your projects from start to finish. Or, they can give you a detailed list, based on their extensive knowledge and training, to have you “do it yourself.”

In a 2007 HomeGain.com Survey of over 2000 realtors, it was discovered that sellers who spent typically $500 on staging services for their home recovered over 343% of the cost in the sale of their home.

An empty house does not show the home at its full potential. Only 5% of the home buyers can visualize the potential of a home. Don’t lose out on a sale because your home is empty.

U.S. Housing and Urban Development reports that a staged home will sell, on average, 17% higher than an un-staged home.

The New York Village Voice reported that the average number of days an un-staged home is on the market is 30.9 versus 13.9 for a staged home.

An average home buyer decides if they are attracted to a home with eleven seconds. First impressions are key. A professional home stager knows how to create a “wow” factor at the door.

According to a National Association of Realtors survey, homes that sold after four weeks on the market sold for 6% less than homes sold within the first four weeks. Don’t be in a position where you have to lower your price. Those first few weeks your home is on the market are crucial. You will never get that potential buyer back in the door later to see your newly staged home. Have your home staged first!

Return on Staging Investment

The following is a summary of the results of HomeGain’s 2007 national survey, based on the ten areas of home improvement identified by real estate agents in HomeGain’s original survey in 2003. They are listed from the highest to lowest returns on investment:
Notice – The term “Staging” is NOT a federally registered trademark and is commonly used in the industry to describe the practice of preparing homes for sale.
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